Advertise+

Managed online advertising

Online advertising is a great way to attract new customers and bring visitors to your website. Advertise+ is a subscription service for Website+ customers who seek an assistance with setting up and managing advertising campaign on Google and Facebook.

Promote your business with help of an experienced ads manager. Our marketer will set up a campaign on your behalf at Google AdWords and Facebook with performance and conversion tracking.

Save money using Advertise+ by avoiding mistakes and utilizing our professional experience instead of experimenting with your own money. Save hundreds of hours of learning all the lingo and studying instructional manuals. Instead of learning by trial and error, advertise like a pro from the beginning.

Fixed and fair pricing, no % cut

Canagon is different, we do not take % cut from your budget as opposed to the industry standard. This way we do not limit your success per campaign and most of all avoid conflict of interest, we won’t need to trick you to spend more so we can earn more. You pay Canagon only monthly fee and keep direct financial control over your accounts with Google and Facebook.

Figure out the strategy

Based on your industry, whether you offer services or goods, your budget, goals, we will help you figure out the best bidding strategy and advertisement type.

Avoid overpaying

Don’t get fooled by automatic tools Facebook and AdWords offer, with help of an experienced maketer, you can save thousands just by setting correct bid per click.

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Configuration for success

Choose correct bidding strategy, target countries, devices, demographics targeting such as gender, geolocation, family income, or target on small business owners, hobbies, professions and much more.

Minimize your mistakes

Google and Facebook got sneaky on their newbie advertisers, offering them too many options. Few wrong settings, not changing the defaults and your ads will send you hundreds of irrelevant visitors you will have to pay for.

Analytics and performance tracking

Watch your ads perform and assess their effectiveness. We will help you connect Google AdWords, Facebook and Google Analytics tool. You will see the performance and costs transparently.

What we do

Real humans will assist you with setting up an advertising campaign, selecting correct bidding strategy, medium, create advertisements, placing them online and monitoring their performance. Communication is done over e-mail and questionnaire forms we will send you after you order.

Advertise+ is extremely flexible, you may ask us anytime to start, stop, edit, add any of your campaigns or instruct us to kill a campaign if it is not bringing enough visitors or sales. Your account manager from our team will be answering your questions and trying to help you achieve your online marketing goals.

We set up your advertising campaigns on Facebook and Google, make sure their performance is tracked and give you simple instructions on how to monitor statistics using Google Analytics.

We submit campaigns to Google AdWords and Facebook based on your desired texts and images, making sure these texts and images are used as effectively as possible avoiding common mistakes.

We will help you avoid overpaying for misconfiguration, showing your advertisements to wrong countries, embargo countries that you can’t even do business with, choose bidding strategy that will not charge for accidental clicks on your campaign and much more.

Who is Advertise+ for

Advertise+ is tailor-made service for Website+ customers who want to outsource their online advertising management and focus on their primary goals.

Our primary goal is to save you time and money that comes with the steep learning curve of the ever-changing and booming advertising industry.

Even though we do not limit or control your advertising budget, our recommendation is that your advertising budget needs to be at least $1000 per month to make Advertise+ add value to your business.

How it works?

Figuring out the strategy

We will help you determine correct bidding strategy, manual vs. automatic, pay per impression, click, landing page visit, lead generation, page likes and more.

The main goal for strategizing is to determine the correct price for click or bid cap, optimization of targeting per visitors demographics, geographic location, device type: Should you show your ads on tablets and mobiles?

Where to place your advertisements, Facebook vs. Google or both. Target ads on Google search queries or use the display ads network. Place ads on the Facebook newsfeed, instant articles, right column, Instagram feed, audience networks, messenger …

Everything is done case by case depending on your target client profile, budget, time frame for the campaign and your business’s industry specifics.

Configuration for success & avoid overpaying

AdWords and Facebook ads manager are robust marketing platforms, applying the tricks of the trade is essential for a successful campaign.

It is easy to bring thousands of visitors to your page in very short time, but sometimes these visitors are irrelevant to your business, and you are paying the bill.

Local business can advertise in certain urban areas, spontaneous purchases are dependent on opening hours and timezone.

Some businesses want to target the audience by age, gender, household income, education, interests, relationship status ( recently moved, having a birthday, new job, etc. ).

The most significant opportunity to save money is not in targeting but in excluding, here are some examples: Exclude geographical places that you have no interest in or are not allowed legally to sell. Stop showing ads to minors. Exclude visitors based on their income. Exclude visitors with default browser language set to a specific value.

After the initial analysis of your website and industry, you will get our recommendations, but you will always have a final word.

Analytics and performance tracking

For accurate tracking, we will make sure your Google Analytics is set up and connected with AdWords so it can track your advertisement per Campaign, Ad Group, and per individual ad in the group, so we can evaluate the performance individually per unit and remove underperforming ad units from your campaign. 

If using Facebook advertising, we will also install Facebook Pixel to your website, so you can use cost-effective pay per landing page view option and also enable analytics directly inside the Facebook Ads Manager. 

How to order Advertise+ service?

Advertise+ is in beta version and currently can serve only limited number of customers. Drop us a line at hello@canagon.com to check the availability and to discuss your advertising needs.

We are happy to answer your questions!

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